The Willowvale Road Story

Hi. My name is Caroline. 

I spent my early years on a dairy farm in NE Victoria, and after moving to Sydney as a child, always dreamed of ending back on a farm. After finding an acre of land between 2 working dairy farms, tucked in behind Gerringong on the South Coast of NSW, my husband and I built a house then packed up and moved with our 2 boys in 2012 from Sydney's Northern Beaches to our dream location. I spent the next 5 years working from home doing medical admin & long hours typing reports. I didn’t love it. In fact, I eventually hated it. My life in Sydney was quite social & very creative after spending 6 years at Brookvale TAFE studying Ceramics. I was suddenly stuck at home doing something completely boring to me. On top of that, it was affecting me physically and mentally.


So in my spare time I started doing all sorts of creative courses including drawing, piano, cooking, Italian, chalk painted furniture, candle making and later, advanced candle making. I fell in love with the range of creativity you need for candle making including scent choice, packaging and labelling. 


Inspired by the beauty of the rolling green hills meeting the ocean (featured throughout my labels) and encouraged by the lovely people I have met since living here, "willowvale road" was born in 2017. 

In 2019 "The Barn" was built to house my growing business and to enable me to offer Candle & Diffuser making workshops.

In 2021 I re-discovered my love of clay and joined "Soul Clay Studios" in Gerringong as a resident artist. I now enjoy creating some of my candles "from scratch". Ceramic candles are now available to purchase in the WR online store and a small selection are also available in the Soul Clay Studios store in Gerringong.

In early 2021 Donna Barker joined me in the studio as a Senior Candle Technician which has allowed the business to grow further as more orders are able to be hand poured. You will find us most days in the studio playing loud music (Donna prefers a bit of Country, I prefer 80's), trying to stop the dogs racing around the pouring tables & having lots of laughs in amongst the "work". We appreciate that we both have the best jobs in the world in the best location in the world - but we may be biased. 

Caroline South Coast Style.jpg

Photo by Katie Rivers, courtesy of

South Coast Style Magazine (Dec 2020 issue)

Caroline & Donna

Caroline Bloomfield (L) & Donna Barker (R)